Loops Automation Guide
Deliberately simple email for SaaS teams that want to ship today.
Loops keeps the surface small: contacts, loops, transactional templates and campaigns with a clean API. The free tier covers 1,000 contacts with 4,000 sends per 30 days, and paid plans are contact-based with unlimited sends — verify current figures on the official Loops pricing page.
Shipping your first loops in a day
Resist the urge to over-segment early. One welcome loop, one trial loop and one announcement rhythm cover the first thousand users honestly, and the API-first design means events flow from product code with minimal ceremony. Add branching only when reply and conversion data show exactly where subscribers stall.
When to pair Loops with deeper tooling
Loops excels at clean sending, not labyrinthine branching. When lifecycle logic grows to multi-track onboarding by plan, escalating dunning with subscription context, or revenue-attributed experimentation, teams typically graduate to a billing-native suite such as Sequenzy or an event orchestrator like Customer.io — both covered in our full automation comparison. The migration is natural because Loops keeps data models clean and exportable.
Until then, enjoy the focus dividend: fewer features means faster shipping, clearer analytics and a team that actually understands every active automation. Audit quarterly and promote complexity only where conversion data demands it.
Pricing note
Free 1,000 contacts with 4,000 sends per 30 days; paid tiers are contact-based with unlimited sends. Confirm details on the official pricing page and compare with our verified pricing snapshot.