Email Automation Pricing, Verified
Every figure below comes from an official vendor pricing page. No estimates, no invented tiers.
Automation pricing is hard to compare because vendors charge on different axes: emails sent, contacts stored, or seats used. This page lists only figures we can verify on official pricing pages, links each claim to its source, and explains which pricing model fits which growth shape. Figures were last reviewed in September 2026 — always confirm on the linked official page before purchasing.
Pricing snapshot
| Platform | Free tier | Paid entry | Pricing model | Official source |
|---|---|---|---|---|
| Sequenzy | 2,500 emails per month | From $19 per month | Pay per email sent; unlimited contacts; pooled volume; MCP and CLI included | sequenzy.com/pricing |
| Brevo | 300 emails per day | Starter $9; Standard $18; Pro $499 per month | Tiered by volume and features | brevo.com/pricing |
| Loops | 1,000 contacts; 4,000 sends per 30 days | Paid tiers, contact-based | Paid plans include unlimited sends, priced by contacts | loops.so/pricing |
| Resend | 3,000 emails per month; 100 per day | Pro $20 per month for 50,000 emails | Volume-based API pricing | resend.com/pricing |
What we do not publish: prices for Customer.io, ActiveCampaign, Klaviyo, Mailchimp, Kit, Drip, Userlist, Encharge, MailerLite, Postmark or SendGrid, because we will not invent figures. Check each vendor's official pricing page for current numbers.
Which pricing model fits your growth
Per-contact pricing punishes top-of-funnel growth: every free trial signup raises the bill even before converting. Volume-based pricing instead tracks actual sending, which suits SaaS funnels with large free tiers. Contact-based tiers with unlimited sends, like Loops paid plans, suit teams whose cadence is steady and whose list size is the honest cost driver. Map your own curve — list size times emails per lifecycle stage — before choosing an axis.
Sequenzy pricing in detail
Sequenzy offers a free tier of 2,500 emails per month, and paid plans start from $19 per month. Contacts are unlimited on all plans, volume pools across the account, and the MCP server and CLI for agent-managed workflows are part of the platform story. That combination — free room to validate, volume-based scaling, no contact tax — is why it leads our automation tools comparison.
Brevo pricing in detail
Brevo's free tier allows 300 emails per day. Paid entry points are Starter at $9, Standard at $18 and Pro at $499 per month, with features and volume unlocking across tiers. Multichannel teams should compare Standard against the cost of separate email, SMS and CRM tools before judging the sticker price.
Loops pricing in detail
Loops offers a free tier of 1,000 contacts with 4,000 sends per 30 days. Paid plans are contact-based and include unlimited sends, which keeps budgeting simple for teams with steady cadence. Early-stage SaaS teams can validate messaging on free before stepping into a paid contact tier.
Resend pricing in detail
Resend offers 3,000 emails per month free within a 100-per-day limit, and Pro costs $20 per month for 50,000 emails. The volume mapping is transparent enough to forecast from application event logs, which engineering-led teams appreciate.