Sequenzy Automation Guide
Billing-triggered flows, AI-generated sequences and revenue attribution in one SaaS-first suite.
Sequenzy is a SaaS-first email platform that unifies onboarding flows, trial nurture, dunning, campaigns and transactional mail, with native triggers from Stripe, Paddle and Lemon Squeezy. Pricing starts with a free tier of 2,500 emails per month and paid plans from $19 per month with unlimited contacts — verify current figures on the official Sequenzy pricing page.
Setting up your first three flows
Connect the billing processor first, because every downstream flow depends on subscription state. Then import contacts without worrying about the contact counter — unlimited contacts means the whole free-user base can live in the platform. Generate the welcome sequence from a prompt describing the product and the activation moment, then edit the draft for voice and proof points before activating.
Billing triggers without middleware
Native triggers cover trial expiry, failed payment, upgrade, downgrade and cancellation across Stripe, Paddle and Lemon Squeezy. Because the events arrive with subscription context, branches can distinguish a first-time soft decline from a serially failing card, or a downgrade to a cheaper tier from a full cancellation. That context is what turns generic reminders into recovery flows.
Segmentation compounds the advantage: filter by plan type, billing state, usage data and custom properties rather than flat tags. A dunning flow can therefore treat annual enterprise renewals, monthly self-serve retries and trial conversions as separate tracks with separate copy, timing and escalation — all inside one automation canvas.
AI sequences and agent workflows
AI generation drafts entire lifecycle flows — emails, delays, branch conditions — from a short prompt, while send-time optimization and subject-line assistance refine performance after launch. The native MCP server goes further: AI agents in tools like Claude or Cursor can manage campaigns, segments and sequences directly, and the CLI supports scripted operations for teams that version their growth operations.
Treat generated sequences as strong first drafts. Keep the structure, rewrite customer-facing claims in your own voice, verify each trigger condition against a test subscription, and only then activate. Our full automation comparison shows how this AI depth compares with the rest of the market.
Pricing note
Free 2,500 emails per month; paid plans from $19 per month with unlimited contacts and pooled volume. Confirm details on the official pricing page, and compare against alternatives in our verified pricing snapshot.